Consumers’ Preference and Their Buying Choice
S. Ramachandran1, S. Rabiyathul Basariya2
1S. Ramachandran*, Research Scholar, Bharath Institute of Higher Education and Research, Chennai, India.
2S. Rabiyathul Basariya, Associate Professor, Lebanese French University, Erbil, Iraq.

Manuscript received on November 20, 2019. | Revised Manuscript received on November 26, 2019. | Manuscript published on 30 November, 2019. | PP: 3727-3732 | Volume-8 Issue-4, November 2019. | Retrieval Number: D8115118419/2019©BEIESP | DOI: 10.35940/ijrte.D8115.118419

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Abstract: Today’s consumers are too smart to buy their needs through various means. But before buying their needs, they go through various online sites and social media review about product performances and price. While surfing this information they can able to evaluate its real value and price advantages, since online establishment need not spend cost for showroom with staff. Consumers need not roam here and there to various shops to evaluate the product performance and its cost. Moving from one place to other is tedious journey and time-consuming part. It is also difficult to ensure their required models are available or not. Moreover, consumers can view forthcoming new models in the manufacture’s site whereas these details may not be shared in showrooms. Earlier accessing internet is complicated and needs a system to view. Now this can be accessed through smart phone. The prices of smart phone were also drastically lowered. After the entry of Jio network, the cost of one GB data were brought down to Rs 15/to Rs 20/- from Rs 250/-. This could be an affordable price for the common people. With the above improvements, the smart phone usage in the country has increased and every smart phone user are in a habit of surfing the internet or interacting in the social media now and then. While so, everybody can be able to see the various products in the online markets and its review. This will provoke the user to buy the products through online. In America ToySaras and BabySaras, retail showrooms of baby products were forced to close during 2018, since most of Americans preferred to shop through online and few other retail shops are in the same stage of closing. The above situation may also be aroused to Indian Market in the near future. To know the objective of the consumers’ preference and their choice, customers’ voice obtained through survey may be helped to us and its findings may help the online marketers to fine tune their strategies accordingly.
Keywords: Consumer Buying Habits, Consumer Preference, Online Marketing, Targeted Customer.
Scope of the Article: Marketing and Social Sciences.