An Empirical Research on Business Dimensions of Small-Scale Entrepreneurs in Salem, Tamil Nadu
Dr.T.Sarathy, Associate Professor, of Management Studies in Periyar University, Salem.

Manuscript received on November 15, 2019. | Revised Manuscript received on November 23, 2019. | Manuscript published on November 30, 2019. | PP: 2162-2164 | Volume-8 Issue-4, November 2019. | Retrieval Number: D7814118419/2019©BEIESP | DOI: 10.35940/ijrte.D7814.118419

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Abstract: Tamil Nadu is one of the well developed States in terms of industrial development. In the post-liberalization era, Tamil Nadu has emerged as one of the front-runners by attracting a large number of investment proposals particularly in recent times. Today, Tamil Nadu is the third largest economy in India and its current State Domestic Product is well over US $ 23 billion. Small-Scale entrepreneurs in Tamil Nadu, especially in Salem district, produce an enormous variety of products which include mass consumption goods, readymade garments, hosiery goods, electrical products, handlooms and handicrafts. The contribution of small industries in these areas to the balanced regional development of whole state as well as the country is noteworthy. Therefore, there is a need to provide need base training to such people in order to bring them into mainstream in the ongoing process of economic growth. In this study, primary data was collected from 225 entrepreneurs in and around Salem area through questionnaire. Respondents were mainly running MSME (Micro, Small and Medium Enterprises) units and those involved in trading business were not included in the sample size. Convenience sampling technique was adopted for data collection. Simple percentage analysis and Henry Garrett ranking techniques were used for data analysis. Based on the findings of the study suitable suggestions were arrived. This research would be of immense help to Small-scale entrepreneurs and both state and central government to formulate strategies based on key business dimensions and parameters in order to sustain in the competitive market place.
Keywords: Small Scale Entrepreneur, Strategies And Business Dimensions, Investment Proposals.
Scope of the Article: Big Data Analytics and Business Intelligence.