Factors Affecting Online Advertisement Effectiveness
Shiney Chib1, Kanchan Dewal2, Kanchan Artani3, Chitralekha Potnis4, Ajay Krishnan5
1Dr. Shiney Chib, Director , Datta Meghe Institute of Management Studies, Nagpur.
2Dr.Kanchan Dewal, Assistant Professor, Datta Meghe Institute of Management Studies, Nagpur.
3Kanchan Artani, Assistant Professor, G H Raisoni School of Management, Madhav Nagari, Nagpur.
4Chitralekha Potnis, President, Peel College of Professional Studies, Mississanga Ontario, Canada.
5Ajay Krishnan, Systems In-charge, Vignesh Enterprises.
Manuscript received on November 11, 2019. | Revised Manuscript received on November 20 2019. | Manuscript published on 30 November, 2019. | PP: 10379-10384 | Volume-8 Issue-4, November 2019. | Retrieval Number: D7757118419/2019©BEIESP | DOI: 10.35940/ijrte.D7757.118419
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Digitalization has conquered each and every sector with a fast phase. World has become a global village. E-commerce has become very common and easy. This paper begins with brief outlines of the growth of e-commerce. Online advertisements have become very common and companies are it to promote their company and product. This paper explores the factors affecting online advertisements effective. Data is collected through online as well as offline. Sample size of 423 was contacted for this paper. Exploratory factor analysis and demographic analysis was carried out to analyze the collected data.
Keywords: E-Commerce, Online Advertisements, Digitalization.
Scope of the Article: E-Commerce.