4G Adoption in India : An Extended TAM Model
Sandeep Mohapatra1, Manoranjan Dash2
1Sandeep Mohapatra, Research Scholar, Faculty of Management sciences, Siksha O Anusandhan(Deemed to be University), Bhubaneswar. India.
2Manoranjan Dash *, Associate Professor, Faculty of Management sciences, Siksha o Anusandhan(Deemed to be University), Bhubaneswar. India.

Manuscript received on November 22, 2019. | Revised Manuscript received on November 26, 2019. | Manuscript published on November 30, 2019. | PP: 2576-2579 | Volume-8 Issue-4, November 2019. | Retrieval Number: D7231118419/2019©BEIESP | DOI: 10.35940/ijrte.D7231.118419

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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: The research focuses on 4G adoption scenario and revealing the important determinants that influence consumer’s decision regarding adopting 4G services in India. The determinants used in this research are Perceived Cos(PC), Perceived ease of use(PEOU), Social influence(SI), Self-efficacy(SE) and Perceived usefulness(PU). The study extended the TAM model by considering the other variables .371 respondents was chosen for the study using 4G telecom services in India. Hypothesis were tested using Structural Equation modeling (SEM). PUand SE are the significant determinants of 4G adoption. Many countries are formulating their marketing strategy regarding technology adoption and the model tested in the research plays has a practical implication in helping the stakeholders in the present revolution in the telecom sector.
Keywords: 4G, TAM, SEM, Telecommunication.
Scope of the Article: Wireless Communication.