Perceived Price and Customer Satisfaction in of f-Premise Catering
Norsuhada Mat Hasan1, Siti Nurhanifah Sulong2, Siti Nor Fadillah Binti Ahmad Shariff3, Massyittah Binti Omar4, Muhamad Shah Kamal Ideris5
1Norsuhada Mat Hasan *, Faculty of Technical and Vocational Education, University Tun Hussien Onn, Johor, Malaysia.
2Siti Nurhanifah Sulong, Faculty of Technical and Vocational Education, University Tun Hussien Onn, Johor, Malaysia.
3Siti Nor Fadillah Binti Ahmad Shariff, Faculty of Technical and Vocational Education, University Tun Hussien Onn, Johor, Malaysia.
4Massyittah Binti Omar, School of Hospitality Management, Taylors College University, Lake Side Campus, Selangor, Malaysia.
5Muhamad Shah Kamal Ideris, School of Tourism, Hospitality and Environmental Management, Universiti Utara Malay-sia(UUM),Kedah.
Manuscript received on November 12, 2019. | Revised Manuscript received on November 25, 2019. | Manuscript published on 30 November, 2019. | PP: 4623-4626 | Volume-8 Issue-4, November 2019. | Retrieval Number: D6767118419/2019©BEIESP | DOI: 10.35940/ijrte.D6767.118419
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Off-premise catering become an option for Malaysian in holding many events and this positive development leads to a wider choice of caterers among the customers. There are many caterers have involved in the recent years. This phenomenon provides better alternative besides creating de-mand on servicing attributes to satisfy customers. Price is one of the attributes that satisfies customer. Thus, in line with that, this study examined the effect of perceived price on customer satisfaction in Off-premise catering. 250 respondents participated in this survey; they are those who has experience of using Off-premise catering in their events. The result has shown that monetary price has a relationship towards customer satisfaction.
Keywords: Off-Premise Catering, Monetary Price, Caterer and Customer Satisfaction.
Scope of the Article: Perception and Semantic Interpretation.