E-Business Innovation Model of Setiu Wetland Resources for Women Entrepreneurship Program
Mustafa Man1, Wan Aezwani Wan Abu Bakar2, Suriyani Muhamad3, Noraida Hj Ali4, Masita@Masila Abd. Jalil5
1Mustafa Man, Faculty of Ocean Engineering & Informatics, Universiti Malaysia Terengganu, 21030 Kuala Terengganu, Terengganu, Malaysia.
2Wan Aezwani Wan Abu Bakar, Faculty of Informatics & Computing, Universiti Sultan Zainal Abidin, Besut Campus, 22200 Besut, Terengganu, Malaysia.
3Suriyani Bt Muhamad, Faculty of Business, Economics and Social Development, Universiti Malaysia Terengganu, Malaysia.
4Noraida Bt Hj Ali Faculty of Ocean Engineering & Informatics, Universiti Malaysia Terengganu, 21030 Kuala Terengganu, Terengganu, Malaysia.
5Masita@Masila Bt Abd. Jalil, Faculty of Ocean Engineering & Informatics, Universiti Malaysia Terengganu, 21030 Kuala Terengganu, Terengganu, Malaysia.
Manuscript received on November 15, 2019. | Revised Manuscript received on November 23, 2019. | Manuscript published on November 30, 2019. | PP: 1101-1105 | Volume-8 Issue-4, November 2019. | Retrieval Number: D6747118419/2019©BEIESP | DOI: 10.35940/ijrte.D6747.118419
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Setiu Wetland (SW) is located in Terengganu, Malaysia where it is enriched with vast variety of natural resources. Most SW rural women are doing small medium business with own special skills to help family in their living. They do have skills in utilizing SW resources but lack in proper marketing strategy for their business growth. The paper presents the results of Niche Research Grant Scheme (NRGS) project of UMT for improving the livelihood of Setiu Wetland (SW) rural women entrepreneurship skills through an e-business social innovation model. This project undertakes selected women respondents in giving assistance through the use of social media networking application in marketing of their local products, thus improving their financial stability. The results on income projection in pre and post implementation of the e-business model among SW women shows a significant improvement to their financial growth. It proves that the model has achieved the objective of improving the livelihood of Setiu Wetland (SW) women entrepreneurship program.
Keywords: E-Business Framework, Push And Pull, Setiu Wetland (SW), Social Media, Women Entrepreneur.
Scope of the Article: Expert Systems.