Diffusion of Mobile Telephony Services in India
Kishore Kumar Morya1, Ajit Shankar2
1Kishore Kumar Morya, School of Management, G D Goenka University, G D Goenka Educational City, Sohna Gurgaon Road, Sohna, Haryana-India.
2Ajit Shankar*, School of Management, G D Goenka University, G D Goenka Educational City, Sohna Gurgaon Road, Sohna, Haryana-India. 

Manuscript received on November 12, 2019. | Revised Manuscript received on November 24 2019. | Manuscript published on 30 November, 2019. | PP: 10298-10308 | Volume-8 Issue-4, November 2019. | Retrieval Number: D4520118419/2019©BEIESP | DOI: 10.35940/ijrte.D4520.118419

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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: Various factors have led to the emergence of India as the second largest mobile telephony market in the world. In terms of growth velocity, India’s mobile telephony diffusion exhibits three distinct growth phases viz: exponential growth phase, linear high growth phase and linear slow growth phase. This paper describes these phases for growth of mobile telephony in India during 1996-2019 and further attempts to model the diffusion using standard epidemic models like Gompertz, Logistics and Bass Models to examine if they provide a good fit. Assuming that there shall not be any unusually high level of change in the causal variables- saturation tele-density has also been predicted using these models. As a part of a larger study on pricing imperatives of evolving mobile telephony in India, this study strives to add and update the available literature on mobile telephony diffusion in India. It also evaluates the impact of some of the key determinants of mobile diffusion globally on Indian growth story viz: digital divide (between rural and urban areas), per capita Gross Domestic Product, technological evolution; and substitutes like fixed telephones.
Keywords: Tele-density, diffusion, Bass Model, Gompertz Model, Logistics Model, GDP, Mobile Telephony.
Scope of the Article: Sequential, Parallel and Distributed Algorithms and Data Structures.