Raw Milk Purchase and Preference of Commercial Customers in Salem District
M. Selva Kumar1, G. Yoganandan2

1Dr. M. Selva Kumar, Post-Doctoral, Department of Management Studies, (PRIMS), Periyar University, Salem (Tamil Nadu), India.
2Dr. G. Yoganandan, Associate Professor, Department of Management Studies, Periyar University, Salem (Tamil Nadu), India.
Manuscript received on 02 December 2019 | Revised Manuscript received on 20 December 2019 | Manuscript Published on 31 December 2019 | PP: 798-803 | Volume-8 Issue-4S2 December 2019 | Retrieval Number: D11871284S219/2019©BEIESP | DOI: 10.35940/ijrte.D1187.1284S219
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: In India dairying is identified as a tool for social and financial development. The country’s milk deliver comes from millions of small manufacturers, dispersed during our rural areas. Dairy business to provide more number of employment and income generation in India and plays an important role in Indian economy. The dairy business has more number of employments, especially commercial aspects of business. Commercial customers play important role supplying milk and milk products to customers. This paper brings to purchase preference, satisfaction and expectation of commercial customers. 250 samples collected from tea shops, cycle vendors, bakery and restaurant in Salem district. It concludes most of the commercial customers treat as supportive income generate activity, subsequently commercial customers come forward to engage the business as main stream.
Keywords: Dairy Business, Commercial Customers, Employment, Income.
Scope of the Article: Social Sciences