Green Marketing Practices of Manufacturers in Virudhunagar District
G. Ramesh Pandi

G. Ramesh Pandi, Associate Professor, Department of Commerce, Kalasalingam Academy of Research and Education College, Krishnankoil (Tamil Nadu), India.
Manuscript received on 03 December 2019 | Revised Manuscript received on 21 December 2019 | Manuscript Published on 31 December 2019 | PP: 931-934 | Volume-8 Issue-4S2 December 2019 | Retrieval Number: D11771284S219/2019©BEIESP | DOI: 10.35940/ijrte.D1177.1284S219
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Abstract: Eco-care has rapidly come out as a worldwide happening. Marketers have risen to the circumstance and have started reacting to ecological confronts by practicing eco-care marketing approach. The alertness of the Eco- friendly buying and selling activities are maximized among the Indian consumers. Many of the producers are keeping touch with Green marketing practices in India. So, the Green marketing thought is not the new survival mantra of the business units. Eco-friendly has added thrust in the perspective of global warming and weather change; they have forced producers to integrate the principle of eco-friendly buying and selling processes. As resources are minimized and individual wants are maximized, resources have to be used reasonably and in an eco-friendly mode. Therefore, it is necessary for the manufacturers to reconsider their business strategy to make the manufacturing process as eco-friendly way. With this back draft, the researcher makes an attempt to analyze the practices of manufacturers regard with green marketing in Virudhunagar District of Tamil nadu. For that purpose, the factor analysis has been applied and the inference was made.
Keywords: Green Marketing Practices, Green Environment, Waste Management.
Scope of the Article: Marketing and Social Sciences