Consequences on Consumption of Packaged Drinking Water
S. Archana Bai1, T. Vimala2

1Dr. S. Archana Bai, Assistant Professor, Department of Commerce, Sir Theagaraya College, Chennai (Tamil Nadu), India.
2Dr. Mrs. T. Vimala, Assistant Professor, Department of Commerce, Quaid-E-Millath Government College for Women Autonomous Chennai (Tamil Nadu), India.
Manuscript received on 04 December 2019 | Revised Manuscript received on 20 December 2019 | Manuscript Published on 31 December 2019 | PP: 363-368 | Volume-8 Issue-4S3 December 2019 | Retrieval Number: D10901284S319/2019©BEIESP | DOI: 10.35940/ijrte.D1090.1284S319
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Abstract: This empirical study was conducted to examine the consequences on consumption of packaged drinking water among the consumers residing in Chennai city. Descriptive and empirical research design was adopted to gather primary information from the packaged drinking water consumers by employing non-probability convenience sampling. The primary data collected were analysed with the help of various statistical tools through PSPP software in present study. The results indicate that consumers are often exposed to various health issues due to the consumption of packaged drinking water in their day-to-day life. Fitness and Safety, Aid & Supply, Usefulness and Economic factors are the major components significantly influencing the consumer perception towards purchase decision and consumption behavior. To conclude, public health department should take the actions by visit the packaged drinking water plant area and also check the quality of water. It should be prevented to avoid the duplicate sachets of water which causes more health diseases to regular consumers.
Keywords: Packaged Drinking Water, Consequences, Health, Safety and Consumption.
Scope of the Article: Social Sciences