Factors Influencing Customers’ Adoption of Online Banking Services (With Special Reference to NEFT, RTGS, IMPS)
C. B. Pavithra1, A. C. Ranganayaki2
1C. B. Pavithra, Ph.D Research Scholar, Department of Commerce, SDNB Vaishnav College for Women, Chromepet, Chennai (Tamil Nadu), India.
2Dr. A. C. Ranganayaki, Assistant Professor, Research, Department of Commerce, SDNB Vaishnav College for Women, Chromepet, Chennai (Tamil Nadu), India.
Manuscript received on 27 November 2019 | Revised Manuscript received on 19 December 2019 | Manuscript Published on 31 December 2019 | PP: 25-31 | Volume-8 Issue-4S3 December 2019 | Retrieval Number: D10371284S319/2019©BEIESP | DOI: 10.35940/ijrte.D1037.1284S319
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The new millennium has unveiled numerous opportunities in information and communication technology and has generated magnificent impact in Banking Sector. Banking scenario has been changed rapidly since 1990’s. Anywhere and anytime banking has become the reality. It provides the opportunity to harness technological power to handle vast transactions quickly and more efficiently and especially with less man power. Online banking has become very much popular nowadays throughout the globe. The banking industry recognizes that online transaction must be secure to achieve a high level of confidence with both clients and business. In India, banks are offering online banking services to embrace with tech savvy generation, demanding modern technology based banking systems. This is fast changing the way you bank. Educated people with access to the online are in the forefront of this technology driven revolution. Nowadays, banking services are delivered online since it has become the need of the hour. This is an empirical study, conducted to examine the factors influencing customers to adopt online banking services and to measure their level of satisfaction.
Keywords: Online Banking, Convenience, Security, Ubiquitous, NEFT, RTGS, IMPS.
Scope of the Article: e-Commerce,