The Effect of Social Network on Retail Buying Behaviour in Chennai City
P. Aasish Nahar
Dr. P. Aasish Nahar, Assistant Professor, Department of Commerce, A M Jain College, Chennai (Tamil Nadu), India.
Manuscript received on 27 November 2019 | Revised Manuscript received on 19 December 2019 | Manuscript Published on 31 December 2019 | PP: 1-4 | Volume-8 Issue-4S3 December 2019 | Retrieval Number: D10311284S319/2019©BEIESP | DOI: 10.35940/ijrte.D1031.1284S319
Open Access | Editorial and Publishing Policies | Cite | Mendeley | Indexing and Abstracting
© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Retail is one of the significant sectors in India seeking attention for the investment. It is also approaching a lot of foreign direct investment. A blast of societal mass media networks, in the last decade has erupted tradition information seeking in market. Online networking, for example, Face book twitter, you tube, and Google has added another social measurement to the web. This paper depends on impact of web based life on retail purchasing conduct.
Keywords: Retail Industry, Social Network, Buyer Behavior And Advertisement.
Scope of the Article: Social Network