Factual Video Advertisements in Facebook
S. Habeeb Ur Rahaman

S. Habeeb Ur Rahaman, Assistant Professor, School of Media Studies, Patrician College of Arts & Science, Adyar, Chennai (Tamil Nadu), India.
Manuscript received on 29 November 2019 | Revised Manuscript received on 21 December 2019 | Manuscript Published on 31 December 2019 | PP: 190-192 | Volume-8 Issue-4S3 December 2019 | Retrieval Number: D10301284S319/2019©BEIESP | DOI: 10.35940/ijrte.D1030.1284S319
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: Advertising is the basic requirement of promotion. It is used in all sectors of business to promote their company or product. There are many different ways of advertisement that are used according to the requirement of the product. Social media is one of the most accessible media in today’s scenario. Advertising through News paper, Television, Radio still exists but the internet usage and social media accessibility has made the advertisers to find new ways of advertising such as social media advertisement. Social media such as Facebook plays a vital role in advertisements. Advertisements can be of images, graphics and animation but the new way of advertising is through factual videos. These factual videos advertisements will give the real videos of how a work is done by an employer or the machine which he uses. The factual videos will create a trust on the company and their works which they show through the video. Facebook allows the companies to create a page for promotion of their products. This research is to find out how far this factual video advertisement is helpful in promoting the company. Five different factual video advertisements are selected and analysed based on their comments, likes and shares. Content analysis method is used for analysing the likes, shares, comments. Anurag makeup mantra, Zayaans Exclusive Collection, Z.M Online, Fashion Fever,GoBumpr ,Women Fashions these are the five factual video advertisements selected from Facebook
Keywords: Social Media, Advertisements, Facebook.
Scope of the Article: Social Networks