Purchase Intention of Consumers towards Smart Phones in Thiruvallur District
S. Sangeetha
Dr. S. Sangeetha, Assistant Professor, Department of Commerce, Pachaiyappa’s College, Chennai (Tamil Nadu), India.
Manuscript received on 29 November 2019 | Revised Manuscript received on 21 December 2019 | Manuscript Published on 31 December 2019 | PP: 161-166 | Volume-8 Issue-4S3 December 2019 | Retrieval Number: D10241284S319/2019©BEIESP | DOI: 10.35940/ijrte.D1024.1284S319
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This paper explores the purchase intention of smart phone users. Smart phone plays significant role in the present scenario. Smart phones bring new changes and gives new birth to the society. Now days we cannot imagine the world without smart phones. As per the report in India nearly 30 million smart phone purchases quarterly and it keeps on increasing every year. In India the modern technological development will make a tremendous impact in 2025 and it may promote 700 million Internet users. There is also a scope for telecom market to touch Rs.10 trillion. The government also facilitates WIFI to 5,50,000 villages by March 2019 and planned policies for future India. The government also formed 5G India 2020 Forum to uplift the Indian economy. Smart phone market creates a greater impact on Indian economy and it contributes a major part in Gross Domestic Product. The decision of Indian economy is always cost oriented, wherever reasonable products sell the highest. Smart phone rendering various services through different apps. This apps supports to the consumers for food supply, booking cabs and online shopping. Mostly educated middle class people using these facilities. Recently, smart phone advertisements create greater impact on buying intention of consumers in the market. In olden days mobile advertisements exposed only about the product, but now they are showing the real face of the society. In the present scenario, India is a huge market for smart phones. Manufacturers are aware of consumer’s wants and desires. This attitude may bring lot of changes in the smart phone market. Brand image is the most predominant variable which influences the purchase intention of end users to buy the smart phones. Brand loyalty plays secondary role which is also influencing buyers while buying the smart phones. In the olden days smart phone market in India has grown mushrooming and at present the emergence of smart phone market is highly successful and an eye opening to our society.
Keywords: Smartphone, Purchase Intention and Consumers.
Scope of the Article: e-governance, e-Commerce, e-business, e-Learning