Customers Satisfaction towards Housing Finance of Commercial Banks in Chennai City
P. Vimala

Dr. P. Vimala, Assistant Professor, Department of Commerce, Anna Adarsh College for Women, Chennai (Tamil Nadu), India.
Manuscript received on 29 November 2019 | Revised Manuscript received on 21 December 2019 | Manuscript Published on 31 December 2019 | PP: 141-144 | Volume-8 Issue-4S3 December 2019 | Retrieval Number: D10191284S319/2019©BEIESP | DOI: 10.35940/ijrte.D1019.1284S319
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Abstract: Housing generally refers to the social problem of ensuring that members of society have a home in which to live, whether it is a house or some other kind of dwelling or shelter. Globalization of banking industry has sparred a new era of international expansion of financial markets. In India, the Banking Regulation Act was passed in the parliament in 1949 and the globalization of banking sector was open for private bankers and foreign bankers to banking industry. The monopolies of public sector banks were broken. Little formal research appears to have been conducted which attempts to ascertain the various key concepts in housing finance. An attempt is made in this research paper to analyze the various factors which lead to customer’s satisfaction and this sector is effective in their performance level and there is much more to be achieved. Well framed questionnaires were circulated in different parts of Chennai city and the data from 100 respondents were selected from 5 banks of both public and private sectors are analyzed. Now present scenario, with the entry of commercial banks in the industry, the competition has become severe. The commercial banks are bringing the various strategies of performance to succeed the ultimate goal of customers’ satisfaction and this sector is effective in their performance level and there is much more to be achieved.
Keywords: Awareness, Commercial Banks, Customer Satisfaction and Housing Finance.
Scope of the Article: Residential, Commercial