Impact of Environmental Issues on Consumer Senses Leading to Ecofriendly Buying Decisions
Hannah Fredrick1, J. Salomi Backia Jothi2
1Dr. Hannah Fredrick, Research Supervisor, Associate Professor, Department of Commerce, Madras Christian College, Chennai (Tamil Nadu), India.
2J. Salomi Backia Jothi, Research Scholar, Department of Commerce, Madras Christian College, Chennai (Tamil Nadu), India.
Manuscript received on 28 November 2019 | Revised Manuscript received on 20 December 2019 | Manuscript Published on 31 December 2019 | PP: 93-98 | Volume-8 Issue-4S3 December 2019 | Retrieval Number: D10081284S319/2019©BEIESP | DOI: 10.35940/ijrte.D1008.1284S319
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Inducing Sustainable consumption in individuals is one of the important challenges in the path to Sustainability. Buying decision can be influenced by Consumer Perception. Sensory Marketing practices are effective tools for influencing Consumer Perception. This paper introduces sensory marketing as a new replica in the field of Sustainable Consumption. Senses stimulate cognitive thinking which is the need of the hour for global environmental change. Sensory marketing may be a new tool in the field of solving Environmental issues, as it influence buying decisions of consumer and also encourage consumer to pay more through perception. This study tries to analyse the impact of environmental Issues on consumer senses which influences to Eco friendly buying decisions.
Keywords: Environmental Issues, Sensory Marketing, Eco Friendly Buying Decisions.
Scope of the Article: Environmental Engineering