Awareness Level of Retail Investors on Stock Market in Chennai City
A. Kamaruniza

Dr. A. Kamaruniza, Assistant Professor, PG Research, Department of Commerce, The Quaide Milleth College, Men Medavakkam, Chennai (Tamil Nadu), India.
Manuscript received on 18 January 2020 | Revised Manuscript received on 01 February 2020 | Manuscript Published on 05 February 2020 | PP: 14-16 | Volume-8 Issue-4S5 December 2019 | Retrieval Number: D10061284S519/2019©BEIESP | DOI: 10.35940/ijrte.D1006.1284S519
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Abstract: The globalization of monetary markets has been increasing the dimensions of retail investor community over the past three decades by providing a good sort of market and investment options. Hence, it makes their investment decisions process more complex. The present study aims to study the awareness of investors on stock market. The data were collected from 100 retail stock market investors of Chennai using structured questionnaire. The analysis is made using percentage and mean value. The study proves that post graduate, professional, high income level investors are aware of investment patterns through friends, neighbors and they yield a good income. The study also reveals that the retail investors are even aware of the fundamental and technical analysis of investment, which helps them for a better and wise investment.
Keywords: Stock Market, Investors, Investment Decision.
Scope of the Article: Marketing and Social Sciences