Customers Online Shopping Experience – Comparison Among Amazon, Flipkart & Snapdeal
Devaki Shetty1, Saraswathi Moorthy2
1Ms. Devaki Shetty, Ph.D Research Scholar, R.J. College Autonomous, (Maharashtra), India.
2Dr. Saraswathi Moorthy, Associate Professor Head, Accountancy, R.J College Autonomous, (Maharashtra), India.
Manuscript received on 28 November 2019 | Revised Manuscript received on 20 December 2019 | Manuscript Published on 31 December 2019 | PP: 77-80 | Volume-8 Issue-4S3 December 2019 | Retrieval Number: D10041284S319/2019©BEIESP | DOI: 10.35940/ijrte.D1004.1284S319
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Today customers have a variety of online shopping sites from where they can make their purchases. Online shopping helps the customers to purchase all sorts of goods and services from all around the world. Online shopping is a method of shopping, in which the customers can purchase goods and services from any part of the world through the internet. Online shopping experienceof the customers with some online sites may bepositive whereas with some other sites it may be negative. Experience is gathered after making a shopping decision. A positive experience results due to better quality of products and services, reasonable pricing, timely delivery of products, offers and discounts (including festive offers and discounts), end of season sale etc. Positive experience leads to repetitive purchases. Negative experience results due to defective products, delay in the delivery of products, poor after sales services, delay or no refund given, no exchange facility etc.With reference to the three giant companies namely Amazon, Flipkart and Snapdeal, for the purpose of this study, primary data was collected through a structured Questionnaire and administered to 60 respondents. A simple percentage method was used to analyse the data and a non-parametrical test, Chi-square method was used to test the hypothesis. The study concludes that shopping experience by Amazon is better than the other two companies.
Keywords: Online Shopping, Customers, Shopping Experience.
Scope of the Article: Online Learning Systems