Perception of Web Users on the Effectiveness of Search Engine Marketing and Search Engine Optimization in the Era of Digitalization
S. Manikandan

Dr. S. Manikandan, PG Research, Associate Professor, Department of Commerce, Guru Nanak College, Chennai (Tamil Nadu), India.
Manuscript received on 28 November 2019 | Revised Manuscript received on 20 December 2019 | Manuscript Published on 31 December 2019 | PP: 70-73 | Volume-8 Issue-4S3 December 2019 | Retrieval Number: D10021284S319/2019©BEIESP | DOI: 10.35940/ijrte.D1002.1284S319
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Abstract: The Digital era has revamped many sectors and industries, information sharing is considered as the most important aspect any business now, any industry have not been spared from the technological growth, digital world have given an opportunity to go on business of your product and services online. The attitude of the consumers and their behavior has seen considerable change; the business has to cater the needs of their customer’s. The product or services can be reached the end users much easier through virtual digital marketing cutting across the geographical and political boundaries. The websites created by the business has to be on the internet, not only on the net but have to land on the prime pages of the Search Engines, the marketers have to strive for ranking their webs on the top hit rank in order to be in the market. This article attempts to study the Search Engine Marketing (SEM) and to improvise on the strategies to remain on top by carrying out Search Engine Optimization and to adopt Search Engine Marketing Strategies (SMES) on a more effective way and also provides suggestions based on the empirical facts.
Keywords: Digitalization, Digitized Markets, SEM (Search Engine Marketing), SEO (Search Engine Optimization) and SEMS (Search Engine Marketing Strategies).
Scope of the Article: Marketing and Social Sciences