Troubled Terrain of NGO Credibility in Public Arena-A Need for Technology Application
Umakanta Mohapatra1, Shradha Padhi2, Sucheta Priyabadini3, Navneeta Rath4
1Umakanta Mohapatra, KIIT School of Management, Kalinga Institute of Industrial Technology, Bhubaneswar (Odisha), India.
2Dr. Shradha Padhi, KIIT School of Management, Kalinga Institute of Industrial Technology, Bhubaneswar (Odisha), India.
3Sucheta Priyabadini, KIIT School of Management, Kalinga Institute of Industrial Technology, Bhubaneswar (Odisha), India.
4Navneeta Rath, KIIT School of Management, Kalinga Institute of Industrial Technology, Bhubaneswar (Odisha), India.
Manuscript received on November 20, 2019. | Revised Manuscript received on November 26, 2019. | Manuscript published on 30 November, 2019. | PP: 3483-3488 | Volume-8 Issue-4, November 2019. | Retrieval Number: C6662098319/2019©BEIESP | DOI: 10.35940/ijrte.C6662.118419
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The debate about NGO credibility has become more forceful and flashing in recent years. On one side there are prominent scholars who accredit the NGOs with ‘social skill’ and potential to make the development more humane and delivering. At the other extreme there are scholars who maintain that NGOs do not qualify the ‘distinction of their own claims’. The findings of the investigating agencies in some Third World nations have unearthed the ‘secret agenda’ and unholy alliances of the foreign funded NGOs. Such contentions call for micro level analysis of NGO credibility, particularly, in the context of sustainable development. The present study is a scientific attempt in this direction. The authors have adopted an explorative-cum analytical study design with the tools of content analysis of the ‘media portrayals’ of the NGOs and field observation for a holistic analysis. The findings of the study underline the need for adoption of innovative technology by the NGOs for refreshing their public legitimacy in the changed socio-economic setting.
Keywords: NGO Credibility’, ‘Public Legitimacy’, ‘Media Portrayals’ ‘Social Skill’, ‘Culture of Skill Work’, ‘Felt Need’.
Scope of the Article: Innovative Mobile Applications.