How Technology May Change the Game – Creation of Investment Awareness
Neha Yadav1, T.V. Raman2

1Neha Yadav, Pursuing PhD at Amity Business School, Amity University Noida, India.
2Dr. T.V. Raman, professor & Head of the department, Accounting and Finance in Amity Business School Since last 15 years.

Manuscript received on 7 August 2019. | Revised Manuscript received on 11 August 2019. | Manuscript published on 30 September 2019. | PP: 3592-3597 | Volume-8 Issue-3 September 2019 | Retrieval Number: C5310098319/2019©BEIESP | DOI: 10.35940/ijrte.C5310.098319
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Abstract: With the growing importance of Innovation and use of technology, rapid development in Fin-tech has dramatically transformed finance industry. This paper seeks to analyze the recent trends, opportunities and risks of Fin-tech in finance sector. Research aims to assess the impact of technological advancements in creation of investment awareness. Some feels Fin-tech as a threat to conventional financial practices; others believe that Fin-tech has become a challenge that can be turned into an opportunity as it provides more flexibility. In order to analyze the success and failure of Fin-tech in revolutionizing the finance industry, the researcher has studied the development of Fin-tech in financial market through publicly available statistical information from various surveys conducted by and data of various surveys conducted by EY Fin-tech Index, Yodlee etc. It has been extremely challenging for finance sector to adopt technological advancement. Study finds that how Fin-tech provides benefit to consumers by making it easy to choose significant option and providing access to core financial services.
Keywords: Fin-tech, Technology, Investment Awareness, Financial services.

Scope of the Article:
Algorithmic Game Theory