Travelers’ Perception with Reference to Indian Domestic Airlines.
Anupama Tadamarla1, Mallika Srivastava2, Sandip Solanki3
1Anupama Tadamarla, Associate Dean, IBS,Pune and Research Scholar, Symbiosis International University, Pune.
2Dr. Mallika Srivastava, Associate Professor, SVKM’s Narsee Monjee Institute of Management Studies, Bangalore.
3Dr. Sandip Solanki, Associate Professor & HoD – International Business, Symbiosis Institute of International Business[SIIB],Symbiosis International (Deemed University), Pune.
Manuscript received on 16 August 2019. | Revised Manuscript received on 19 August 2019. | Manuscript published on 30 September 2019. | PP: 5470-5476 | Volume-8 Issue-3 September 2019 | Retrieval Number: C4972098319/2019©BEIESP | DOI: 10.35940/ijrte.C4972.098319
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The foundation of this research is that cost is not the only determining factor in the selection of a specific airline.quality of service and satisfaction of customers are also essential tools for evaluating the customers’ preference when the airfares between the airlines are marginal.This research also aims to define best practices in quality prevalent in the domestic civil aviation sector in India and based on the results; suggestions are given to quality improvement dimensions for the Indian Airlines. Quantitative research analysis is carried with structural equation model to draw the conclusions. The quality service practices identified by the study will benefit the domestic airlines to improve their overall customer value and thereby customer loyalty and profitability. The study is confined to only domestic airlines and the data collection was conducted only in Pune.
Key Words: Service Quality, Domestic Airlines, Private Airlines, Principal Component Analysis
Scope of the Article: Perception and Semantic Interpretation