Knowledge Managements’ Relevance in Supply Chain Management Process of Indian E-Commerce Companies
Pratibha Jha1, Bhaskar Karn2

1Pratibha Jha, Ph.D. Research Scholar in BIT Mesra, Ranchi
2Dr. Bhaskar Karn, Associate Professor in the department of Computer Science & Engineering in BIT Mesra, Ranchi.

Manuscript received on 1 August 2019. | Revised Manuscript received on 7 August 2019. | Manuscript published on 30 September 2019. | PP: 1797-1805 | Volume-8 Issue-3 September 2019 | Retrieval Number: C4612098319/19©BEIESP| DOI: 10.35940/ijrte.C4612.098319
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Abstract: In this research the value of knowledge Management in the Supply chain management process has been explored. Knowledge enabled Supply chain process actually increases the efficiency of business processes, as well as communication and collaboration among the employees. Rapid changes in the product and process innovation and customer demands are increasing the requirement for usable knowledge. Learning is very essential for the organizations but not sufficient requirement for improving its performance. Performance can be improved by sharing updated knowledge among the supply chain process and functioning through knowledge management tools. Improved performance also resulted from feeding data into software applications to derive algorithms for better decision making. This research is descriptive. The constructs and the variables were derived from past research and literature review. The question we sought to answer with this study was how to create the best connection between the business environment knowledge base and the SC management processes in order to reach optimal organizational performance. A relationship model has been developed using the PLS SEM tool to clarify that how by enabling knowledge management in the supply chain process facilitates the ability of online businesses to maintain competitiveness and productivity in an ever-changing business environment. A theoretical model was developed within a framework of supply chain learning and the variables were empirically tested by structural equation modelling using a sample of online sales organizations in India the results verified that organizations can enhance performance when they implement a systematic process for acquiring and applying knowledge in the SCM process. It is furthermore suggested that customer involvement should be actively sought through a variety of online promotions and services, and their interaction and feedback should be frequently evaluated.
Keywords: Knowledge Management, Supply Chain, Online Selling, Structural Equation Modelling, Knowledge Enabled Learning.

Scope of the Article:
Information Ecology and Knowledge Management