Revival of Indian Telecom PSUs through Mergers and Acquisitions (M&As) and Corporate Innovation
Srijan Anant1, Anvita Raghuvanshi2

1Srijan Anant, Department of Commerce and Business Administration, University of Allahabad, Prayagraj, India.
2Anvita Raghuvanshi, Department of Commerce and Business Administration, University of Allahabad, Prayagraj, India. 

Manuscript received on 4 August 2019. | Revised Manuscript received on 10 August 2019. | Manuscript published on 30 September 2019. | PP: 2164-2170 | Volume-8 Issue-3 September 2019 | Retrieval Number: C4578098319/19©BEIESP | DOI: 10.35940/ijrte.C4578.098319
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Abstract: There was a time when BSNL was the king of the Indian telecom industry and today it is not even able to pay the salaries to its employees. There are some series of causes like un-updated technology, huge employee cost, lack of management, hyper-competition, impaired marketing strategies that has led BSNL, a state-owned PSU, into deep trouble. This paper covers the present status of BSNL in comparison to its competitors. The study finds out the relevance of innovation and the importance of mergers and acquisitions in the telecom sector of India. In line with this, the study provides a strategic revival plan for BSNL to strengthen its financial position and performance. The outcome of the study is that the BSNL can revive itself by acquiring MTNL, by incorporating continuous innovation and by adopting innovative marketing strategies in its business.
Keywords: Corporate Innovation, Hyper-Competition, Innovative Marketing Strategies, Mergers and Acquisitions (M & As), Public Sector Undertakings (PSUs).

Scope of the Article:
Web-Based Learning: Innovation and Challenges