Retail Investors’ Preferences towards Investment in Mutual Funds
S. O. Junare1, Vishal A. Acharya2, Kiran J. Patel3
1Dr. S. O. Junare, Professor and Dean, Faculty of Management, Gujarat Forensic Sciences University, Gandhinagar (Gujarat), India.
2Vishal A. Acharya, Assistant Professor, V. M. Patel College of Management Studies, Ganpat University, Kherva (Gujarat), India.
3Dr. Kiran J. Patel, Assistant Professor, V. M. Patel College of Management Studies, Ganpat University, Kherva (Gujarat), India.
Manuscript received on 20 November 2019 | Revised Manuscript received on 04 December 2019 | Manuscript Published on 10 December 2019 | PP: 388-392 | Volume-8 Issue-3S2 October 2019 | Retrieval Number: C10741083S219/2019©BEIESP | DOI: 10.35940/ijrte.C1074.1083S219
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This research aims to study retail investors’ preferences towards mutual funds from Gujarat perspective. For this, survey approach was used in order to solicit primary data from the respondents. The structure questionnaire was distributed among 325 respondents out of which 288 valid questionnaires were received with full response with 88.62 percent response rate. The survey was carried out in the month of August – September, 2019. The data were analyzed using SPSS version 20. The results of this study indicated that majority people make investment with an objective of getting tax relief; there is association between: 1) occupation and kind of investments 2) occupation and mode of investments. The findings of this study provide valuable insights to mutual funds companies and govt. about which factors affects investors’ investment decisions towards mutual funds. Moreover, investors can have ideas about what other investors think of about investment in mutual funds. The limitations of this study will create scope for further research in same domain in future.
Keywords: Customer Preference, India, Investor, Mutual Fund, Performance Level.
Scope of the Article: e-governance, e-Commerce, e-business, e-Learning