ServQual Parameters of Financial Institutions in Nanded District
Mudholkar Gajanan Panditrao

Dr. Mudholkar Gajanan Panditrao, Assistant Professor, Department of Commerce and Management Sciences, Swami Ramanand Teerth Marathwada University, Nanded (Maharashtra), India.
Manuscript received on 28 September 2019 | Revised Manuscript received on 07 October 2019 | Manuscript Published on 22 October 2019 | PP: 273-279 | Volume-8 Issue-3S October 2019 | Retrieval Number: C10621083S19/2019©BEIESP | DOI: 10.35940/ijrte.C1062.1083S19
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Abstract: The customer satisfaction is very important parameter while studying marketing strategies. The customers are said to be satisfied if their needs, want and desires are fulfilled by the product. Hence this customer satisfaction leads to customer loyalty, customer retention and customer relationship management. The customer satisfaction is measured through linear or multiple regression through relative importance of each variable is understood in banks and NBFCs in Nanded district. For this purpose a sample has been drawn from managers, employees and customers of banks and non-banking financial companies respectively.
Keywords: Customer Satisfaction, Banking, NBFC.
Scope of the Article: Financial and Scientific Applications of All Kind