Small and Medium Enterprises (SMES) in The Era Digital Marketing Technology
Aries Kurniawan1, Suwarno2, Beni Dwi Komara3, Ismi Rajiani4, Agus Prasetya5
1Aries Kurniawan, Program Entrepreneur Studies, Universitas Muhammadiyah Gresik, Gresik, Indonesia.
2Suwarno, Accounting Study Program, Universitas Muhammadiyah Gresik, Gresik, Indonesia.
3Beni Dwi Komara, Program Entrepreneur Studies, Universitas Muhammadiyah Gresik, Gresik, Indonesia.
4Ismi Rajiani, Post Graduate Program Management Studies, Universitas Muhammadiyah Gresik, Indonesia.
5Agus Prasetya, FKIP, Universitas Terbuka, Indonesia.
Manuscript received on 13 August 2019. | Revised Manuscript received on 18 August 2019. | Manuscript published on 30 September 2019. | PP: 8532-8535 | Volume-8 Issue-3 September 2019 | Retrieval Number: B3774078219/19©BEIESP | DOI: 10.35940/ijrte.B3774.098319
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The way of marketing products or services for now has changed. Currently marketing does not have to be done by meeting in person. Simply by using the digital marketing application, entrepreneurs can make sales without being limited by space and time. However, the development of digital technology is not accompanied by the development of utilization by Micro, Small and Medium Enterprises. This means that not all entrepreneurs, especially micro and small entrepreneurs, utilize this technology. So that small and medium entrepreneurs use the old pattern of running their business, especially in the marketing sector. Based on this, researchers conducted research using qualitative research methods to find out how these micro and small entrepreneurs run their businesses in the era of rapidly developing digital marketing technology.
Index Terms: Small and Medium Enterprises, Digital Marketing, Technological Changes Barriers
Scope of the Article: Digital Rights Management