Using Global Design Elements over Traditional Elements: Measuring Acculturation of Global Consumer Culture Influence on Jordanian Design Students
Yaman Sokienah1, Lindsay Tan2

1Yaman Sokienah*, Department of Design, Faculty of Fine Arts, Yarmouk University, Irbid, Jordan.
2Lindsay Tan, department of Consumer and Design Sciences/Interior Design, Collage of Human Sciences, Auburn University, Auburn, USA. 

Manuscript received on 15 August 2019. | Revised Manuscript received on 25 August 2019. | Manuscript published on 30 September 2019. | PP: 1337-1342 | Volume-8 Issue-3 September 2019 | Retrieval Number: B3341078219/19©BEIESP | DOI: 10.35940/ijrte.B3341.098319
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Abstract: This study is an investigation of how the level of acculturation of global consumer culture (GCC) among architecture and interior design students and professionals affects their beliefs for using global architectural elements over Jordanian traditional elements. A questionnaire used and modified different existing scales to measure the variables of this study. The results suggest that the more a designer acculturated to GCC the less they are going to use traditional architectural elements. If this attitude toward local and traditional architecture keeps fluctuating will lead to a loss in the local identity.
Keywords: Globalization, Global Consumer Culture, Place Identity, Interior Design

Scope of the Article:
Low-Power Design