Search Engine Optimization with A/B Testing
Abhaykumar Badchikar1, Vandana Bhat2
1Abhaykumar Badchikar, Department of Information Science and Engineering, SDM College of Engineering and Technology, Dharwad, (Karnataka,) India.
2Dr. Vandana S. Bhat, Assistant Profess, Department of Information Science and Engineering, SDM College of Engineering and Technology, Dharwad, (Karnataka,) India.
Manuscript received on 18 March 2019 | Revised Manuscript received on 25 March 2019 | Manuscript published on 30 July 2019 | PP: 4484-4488 | Volume-8 Issue-2, July 2019 | Retrieval Number: B3278078219/19©BEIESP | DOI: 10.35940/ijrte.B3278.078219
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The search engine optimization, or in short- SEO, is the largest speck of digital marketing, often the hardest thing to learn. Since there are so many individual components that make the large picture of what SEO is, people assume one can never fully learn SEO. While this can be considered true, due to the constant changes in the world of digital marketing, breaking SEO down to its core elements, and understanding them all individually, will help user better grasp the overall concept. In this paper we will learn the basics of search engine optimization and page rankings and this report will explain user how to start doing SEO with Google and provide user the basic SEO framework. Search engine optimization (SEO) is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
Index Terms: Internet, Websites, Blogs SEO, SERP, Digital Marketing
Scope of the Article: Discrete Optimization