Perception of Investors towards Risk in Various Investment Avenues
U M Gopal Krishna1, Aliya Sultana2, T. Narayana Reddy3 

1U M Gopal Krishna, Research Scholar Department of Management Studies Jntua – Anatapuramu – A.P.
2Dr. Aliya Sulatan, Associate Professor Department of Management Studies Rgmcet – Kurnool District – A.P.
3Dr. T Narayana Reddy, Associate Professor Department of Management Studies Jntua – Anatapuramu – A.P.

Manuscript received on 01 March 2019 | Revised Manuscript received on 09 March 2019 | Manuscript published on 30 July 2019 | PP: 2675-2681 | Volume-8 Issue-2, July 2019 | Retrieval Number: B2632078219/19©BEIESP | DOI: 10.35940/ijrte.B2632.078219
Open Access | Ethics and Policies | Cite | Mendeley | Indexing and Abstracting
© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (

Abstract: Investment is the process of Allocation of money with the expectation receiving additional returns in the feature. In any investment risk is inherent. An investor will take decisions on financial investment avenue on basis of demographical factors, Socio – Economic factors, Life Style, etc.., and an investor can estimate the risk on particular investment avenue. Risk is an important factor that influences the financial investment decisions. In this study an attempt has been made to find out the impact of knowledge level on risk taking ability of investor and investors perception towards risk in various investment avenues at Kurnool district of Andhrapradesh.
Key Words: Investor Perception, Investment Avenue, Risk.

Scope of the Article: Perception and Semantic Interpretation