Blue Ocean Strategy for Creating Value of the Organization: Examination of Differentiation with Red Ocean Strategy
Sri Rezeki1, I Gede Eko Putra Sri Sentanu2, Brillyanes Sanawiri3, K. Shankar4, Phong Thanh Nguyen5

1Sri Rezeki, Universitas Negeri Medan, Indonesia.
2I Gede Eko Putra Sri Sentanu, Universitas Brawijaya, Indonesia.
3Brillyanes Sanawiri, Universitas Brawijaya, Indonesia.
4K. Shankar, Department of Computer Applications, Alagappa University, India.
5Phong Thanh Nguyen, Department of Project Management, Ho Chi Minh City Open University, Vietnam.
Manuscript received on 20 October 2019 | Revised Manuscript received on 25 October 2019 | Manuscript Published on 02 November 2019 | PP: 3827-3831 | Volume-8 Issue-2S11 September 2019 | Retrieval Number: B15040982S1119/2019©BEIESP | DOI: 10.35940/ijrte.B1504.0982S1119
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Abstract: For creating new demands and open up a new market space the pursuit of differentiation can be consider as Blue ocean strategy. For capturing and creating uncontested market space so it can make the irrelevant competition Blue ocean strategy is used. The Blue ocean strategy is based on the concept that industry structure and market boundaries can be reconstructed by beliefs and actions of industry members.
Keywords: Blue Ocean, Industry, New Market Space.
Scope of the Article: Smart Spaces