A Customer Satisfaction in Mobile Telecom Industry in Chennai
Gowtham Ashirvad Kumar1, A. Ravi Kumar2, J Pavithra3

1Gowtham Ashirvad Kumar, Department of MBA, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
2Dr. A. Ravi Kumar, Department of THM, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
3Ms. J Pavithra, Department of MBA, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
Manuscript received on 14 August 2019 | Revised Manuscript received on 05 September 2019 | Manuscript Published on 17 September 2019 | PP: 386-388 | Volume-8 Issue-2S8 August 2019 | Retrieval Number: B13920882S819/2019©BEIESP | DOI: 10.35940/ijrte.B1392.0882S819
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: This examination explores the relationship among consumer loyalty, client trust, exchanging cost and client dependability in portable telecom industry in Chennai.The media transmission industry in Chennai has created to be exceptionally focused, as various Telecom organizations bump for the consideration of supporters. One of the key difficulties standing up to these Telecommunication organizations is the means by which they deal with their administration quality, which holds an incredible significance to consumer loyalty. Broadcast communications organizations likewise discuss their clients being their most significant resources, much the same as organizations in different business areas. Along these lines it is vital in the present business situation to comprehend the way that the possibility of client’s being an organization’s most significant resources isn’t only an administration hypothesis yet is an extremely vital financial certainty. As the cell business in India is one of the quickest developing areas, it is significant and intriguing to investigate the drivers of consumer loyalty in this industry.The components identified with installments and reserve funds, (for example, offers, leases, and charges) are the most noteworthy in deciding fulfillment, maintenance, and probability of changing starting with one portable supplier then onto the next. Then again, intercommunication factors, (for example, client administration, neighborly representatives, and easy to use sites) were observed to be the least noteworthy. A critical positive relationship was found among fulfillment and maintenance while a poor affiliation was seen between fulfillment/maintenance and unwaveringness.
Keywords: Customer Satisfaction, Customer Trust, Customer Loyalty, Customer Retention. Switching Cost, Telecommunication, Service Quality.
Scope of the Article: Mobile Agents