Boosting the Firm Transformation in Industry 5.0: Experience-Agility Innovation Model
Leonardus W Wasono Mihardjo1, Sasmoko2, Firdaus Alamsyah3, Elidjen4

1Leonardus W Wasono Mihardjo, Department of Business, Bina Nusantara University, Jakarta, Indonesia.
2Sasmoko, Primary Teacher, Department of Education, Bina Nusantara University, Jakarta, Indonesia.
3Firdaus Alamsyah, Department of Business, Bina Nusantara University, Jakarta, Indonesia.
4Elidjen, Department of Business, Bina Nusantara University, Jakarta, Indonesia.
Manuscript received on 18 October 2019 | Revised Manuscript received on 24 October 2019 | Manuscript Published on 02 November 2019 | PP: 735-742 | Volume-8 Issue-2S9 September 2019 | Retrieval Number: B11540982S919/2019©BEIESP | DOI: 10.35940/ijrte.B1154.0982S919
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Abstract: Industry 5.0 brings collaborative and automatic environment, thus creating a new paradigm for companies in doing business. The way organizations manage resources and capability, especially in relationship with people, culture and process in creating new business models have changed. Previous studies on developing innovation based on customer experience and agility of organization focus on the concept, relationship among variables and the implication. However, in the context of industry 5.0, the study on those topics has not been revealing. Hence, this study aims to assess the concept of experience-agility innovation model to support transformation in the context of digital transformation to face Industry 5.0. The proposed model was assessed with 195 Indonesia ICT firms using SEM-PLS statistical tools. The findings demonstrate that the firm that offers compelling value proposition from customer experience while concurrently developing agility in the organization to create business model innovation could boost the transformational performance. For further researches, the study can be enhanced through expanding the model, sample, and time.
Keywords: Customer Experience, Organizational Agility, Business Model Innovation, Transformational Performance, Industry 5.0.
Scope of the Article: Industrial Engineering