Market Simulation in Present Scenario
Ankita Chandra

Ankita Chandra, Department of Management Studies, Periyar Maniammai Institute of Science & Technology, Thanjavur (Tamil Nadu), India.
Manuscript received on 06 July 2019 | Revised Manuscript received on 16 August 2019 | Manuscript Published on 27 August 2019 | PP: 712-715 | Volume-8 Issue-2S4 July 2019 | Retrieval Number: B11420782S419/2019©BEIESP | DOI: 10.35940/ijrte.B1142.0782S419
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Abstract: Market simulation is a combination of various processes that includes developing, executing and refining marketing strategies. In the current scenario, it involves learning the essentials of internet for sales and profitability. Simulating marketing is about using marketing techniques to bring potential customers to the company, seek their attention and turn the strangers into satisfied customers and thereby turning them to promoters. It aims at creating irresistible experiences that connect with people personally and create the desire to share with others. Market simulation is an approach focused on attracting customers through contents and interactions that are relevant and helpful. It comprises inbound and outbound marketing techniques. Inbound marketing is a practice for drawing customers to products and services via content marketing, social media marketing and search engine optimization. It is about creating and sharing content with the world by creating the content specifically designed to appeal to the dreams of the customers. On the other hand, outbound marketing methods include advertisements on social media through television and mobile as well as through print media.
Keywords: Marketing, Customization, Personalization.
Scope of the Article: Marketing and Social Sciences