Customer Satisfaction towards Online Car Insurance at South Tamilnadu a Special Reference with Madurai and Sivaganga District
K. Chandrasekar1, Karthick R2

1Dr. K. Chandrasekar, Assistant Professor-cum-Placement officer, Alagappa Institute of Management, Alagappa University, Karaikudi (Tamil Nadu), India.
2Dr. Karthick R., Assistant Professor, St. Joseph’s College of Engineering, Chennai (Tamil Nadu), India.
Manuscript received on 21 August 2019 | Revised Manuscript received on 02 September 2019 | Manuscript Published on 16 September 2019 | PP: 745-749 | Volume-8 Issue-2S6 July 2019 | Retrieval Number: B11400782S619/2019©BEIESP | DOI: 10.35940/ijrte.B1140.0782S619
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Abstract: This paper aims to find customer satisfaction towards online car insurance at south Tamilnadu, especially Madurai and Sivaganga district. According to the various literature reviews, the researcher has found the factors of the study such as trust, service-quality and risk. All the three factors have different variables. In the study used in primary data through questionnaire method, 115 sample size have been collected for analysis of research study. The results evince a strong correlation between trust and service-quality, and positive correlation between trust and risk. All the three factors are considered as a strong impact of online customer satisfaction.
Keywords: Online Customer Satisfaction, Car Insurance Satisfaction, Online Insurance Satisfaction.
Scope of the Article: Social Sciences