The Influence of Demographic and Herbal Characteristics on Purchase Decisions of Zingiberacea Familia: An Exploration in Kota Bharu, Kelantan Society
Nurulwahidah Fauzi1, Rubayah Yakob2

1Nurulwahidah Fauzi, Senior Lecturer, Faculty of Quranic and Sunnah Studies, Universiti Sains Islam Malaysia, Bandar Baru Nilai, Negeri Sembilan, Malaysia.
2Rubayah Yakob, Associate Professor, Finance and Risk Management & Financial Services Programme, Faculty of Economics and Management, Universiti Kebangsaan Malaysia, Bandar Baru Bangi, Selangor, Malaysia.
Manuscript received on 20 October 2019 | Revised Manuscript received on 26 October 2019 | Manuscript Published on 02 November 2019 | PP: 1058-1062 | Volume-8 Issue-2S9 September 2019 | Retrieval Number: B11390982S919/2019©BEIESP | DOI: 10.35940/ijrte.B1139.0982S919
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Abstract: In Malaysia, for over a decade a product of Zingibereacea familia especially ginger are coming as one of the famous product in Malaysian market. The study brings out green product from Zingiber Officianale Roscoe (Ginger) among 100 respondents in Kota Bharu, Kelantan with a primary objective to search a response from the customer’s either this product can be presumed to be environmentally safe should be preserved as a medicinal plant and commercialized within and outside the country. In regard to the fact that “Green Marketing” is developed as a products that are presumed to be environmentally safe. The objective of this research was to determine usage profiles and some variables that influence the purchase decision of herbal medicine in Kota Bharu Kelantan, and (2) to evaluate the consumer’s response on the development of Zingiberacea Familia Based Product, either it can be a symbol of herbs that can be lifted as a health and beauty product in the preservation and preservation of Malay culture. Primary data was collected from the survey tabulated within the Kota Bharu society, and secondary data was collected from the available literature sources. The core idea of the finding are a world view is also a two-way bridge: A respondent shows a positive reaction that Zingibearacea Familia product could be be a symbol of herbs that can be lifted as a health and beauty product in the preservation and preservation of Malay culture. On the other hand, only age characteristic showed significant influence on purchase decision of green product from Zingiberacea Familia, on the other hand races, level of education and job sector didn’t show positive influence.
Keywords: Influence, Demographic, Green Product, Zingiberacea Familia, Kota Bharu.
Scope of the Article: Social Sciences