Farmers Integrated Management Challenges of Plantains product at Cauvery Delta, Thanjavur District
J. D. Aarthi Dhakshana1, K. V. R. Rajandran2

1J. D. Aarthi Dhakshana, Department of Management Studies, Periyar Maniammai Institute of Science & Technology, Thanjavur (Tamil Nadu), India.
2K. V. R Rajandran, Department of Management Studies, Periyar Maniammai Institute of Science & Technology, Thanjavur (Tamil Nadu), India.
Manuscript received on 06 July 2019 | Revised Manuscript received on 16 August 2019 | Manuscript Published on 27 August 2019 | PP: 691-695 | Volume-8 Issue-2S4 July 2019 | Retrieval Number: B11380782S419/2019©BEIESP | DOI: 10.35940/ijrte.B1138.0782S419
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Abstract: In recent trends Farmers had been striving on farm management strategies to make their farming profitable. Farming activities are interdependent with various functions and strong inter-relations with production, finance and marketing. The Indian farmers were not acquainted with the modern management practices. Indian farmers plagued by various management challenges in their farming. However there is upward concern about the gap between the farmer’s potential and their actual earnings. The farmers are not obtaining the profit for their hard work and challenges towards farming. This paper explores the integrated farming challenges of production, finance and marketing factors pertaining plantain product growers. The research area is Cauvery Delta, Thanjavur District. Convenient sampling technique method is used in collecting the data. The data obtained from 315 samples are investigated using descriptive statistics. The correlation tool was used to find out the relationship among the variables. The Multiple Regression tool was used to find out the probable variables that influence the factors. Then, the reliability test was employed to check the reliable of the collected data. The SPSS IBM 20 package was used for data analysis. The outcome of the research will facilitate the researchers, agricultural extension, government and farmers for the agricultural sustainable growth.
Keywords: Agriculture, Farmers, Finance, Management, Marketing, Production.
Scope of the Article: Production Engineering