Online Advertising and its Effective Methods
V. Sithartha Sankar

Dr. V. Sithartha Sankar, Assistant Professor, Department of Business Administration, Annamalai University, Annamalai Nagar (Tamil Nadu), India.
Manuscript received on 21 August 2019 | Revised Manuscript received on 02 September 2019 | Manuscript Published on 16 September 2019 | PP: 735-737 | Volume-8 Issue-2S6 July 2019 | Retrieval Number: B11370782S619/2019©BEIESP | DOI: 10.35940/ijrte.B1137.0782S619
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Abstract: The Paper is focused on how the online advertising is the most efficient tools for the advertisers and to impress the end users. It has more benefits compare to other media like Text media and Print Media. In Internet era have so many online advertising methods to advertise the products through search engines, Social network, mail marketing and video advertising etc.
Keywords: Online Advertising, Social Marketing, Email Marketing, Benefits.
Scope of the Article: Social Sciences