Marketing Trends using Latest Technology
P. Nivetha1, S. Sudhamathi2

Manuscript received on 21 August 2019 | Revised Manuscript received on 02 September 2019 | Manuscript Published on 16 September 2019 | PP: 700-703 | Volume-8 Issue-2S6 July 2019 | Retrieval Number: B11320782S619/2019©BEIESP | DOI: 10.35940/ijrte.B1132.0782S619
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (

Abstract: Marketing deals with examing besides maintenance of the deal of return. It is the business mechanism of organizing deal and achieve the needs of clients. It is one of the best phase of company leadership along with the concern on the needs of the clients.Because of cost effectiveness and broader range, online marketing is considered as one of the effective marketing strategies in business. Over a period of timeseveral online marketing techniques have been changed. Result of changing in digital trends, marketers ought to be aware of the modifications to adapt with the trending technologies and to remain ahead in the market. These will guide them gain a competitive edge and comes out with a new methods to improve their businesses, attain leads and improve the relationship with their vital clients. Artificial intelligence and machine learning are developing aspect of numerous sectors, including marketing. Artificial Intelligence (AI) Marketing Applications offers techniques to connect performance as well as science data. Screening and analyzing huge data was once tough to achievablebut it iseasy to achieve now. This paper sheds light on the survey of AIA’s possibilities for human as well as its importance in this field. This paper explores AIA as an individual contributor in the world’s digital marketing.
Keywords: Online Marketing, Marketing 6.0, Digital Marketing, Trends in Marketing, Artificial Intelligence Applications, AIA, Intelligent Agents.
Scope of the Article: Marketing and Social Sciences