A Weekends Shopping Behavior of Women Consumer with Special Reference to Retail Outlets in Chennai
V. Anitha1, A. R Krishnan2
1V. Anitha, School of Management, SRM Institute of Science and Technology, Kattankulattur, Chennai (Tamil Nadu), India.
2Dr. A. R Krishnan, School of Management, SRM Institute of Science and Technology, Kattankulattur, Chennai (Tamil Nadu), India.
Manuscript received on 06 July 2019 | Revised Manuscript received on 16 August 2019 | Manuscript Published on 27 August 2019 | PP: 632-636 | Volume-8 Issue-2S4 July 2019 | Retrieval Number: B11260782S419/2019©BEIESP | DOI: 10.35940/ijrte.B1126.0782S419
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The Indian retail industry has the financial records has around ten percentage on the country’s GDP & also nearly 8 percentage share with the employment. Our country is the world fifth leading international destiny into a retail space. Indian retail market is anticipated almost twice over to “US Doller 1 trillion by 2020”. At the same time as the overall market is estimated to maximize at twelve percentage per year, in particular Modern Trade would enlarge double as speedy at twenty percentage per annum. This study is focused towards understanding consumer’s shopping behavioral attitude & perception also to quantify the consumer’s persistent on preferred days. The statistical techniques of factor analysis are used to analyze data collected from 150 women respondents in Chennai from specified modern outlets and applied convenience sampling with the help of SPSS. The finding contributes to the consumer’s shopping behavior on weekdays and weekends hence consumers are examined behavioral attitude & perception also evaluated the persistent of shoppers for these two different days. The result indicates that maximum percentages of people are preferred to encompass the shopping on weekends.
Keywords: Consumer Behavior, Perception, Attitude, Shopping Decision.
Scope of the Article: Social Sciences