An Interrogation on Newsjacking in Content Marketing
S. Sridevi1, S. Chandramohan2

1S. Sridevi, Ph.D Scholar, Alagappa Institute of Management, Alagappa University, Karaikudi (Tamil Nadu), India.
2Dr. S. Chandramohan, Professor, Alagappa Institute of Management, Alagappa University, Karaikudi (Tamil Nadu), India.
Manuscript received on 20 August 2019 | Revised Manuscript received on 30 August 2019 | Manuscript Published on 16 September 2019 | PP: 572-575 | Volume-8 Issue-2S6 July 2019 | Retrieval Number: B11090782S619/2019©BEIESP | DOI: 10.35940/ijrte.B1109.0782S619
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Abstract: Newsjacking is the workmanship and study of infusing your thoughts into a breaking news story so you and your thoughts get took note. Newsjacking alludes to the act of gaining by the fame of a news story to intensify your deals and promoting achievement. Fundamentally, news is breaking each second in this insane universe of our own, and there’s a time when advertisers have a one of a kind chance to ride the fame wave of a breaking story to profit their business somehow or another. Presently, the ubiquity subsides before long – maybe in hours, for the most part in days, in case you’re fortunate, in weeks – however the effect of catching the story right on time to profit your business is huge … particularly contrasted with the exertion you needed to put in to get in on the activity.
Keywords: Marketing Interrogation Newsjacking Business
Scope of the Article: Marketing and Social Sciences