Perception and Satisfaction toward Mutual Fund Investors in Andhra Pradesh
P. Ratnaraju1, V. V. Madhav2

1P. Ratnaraju, Research Scholar, KLEF Koneru Lakshmaiah Education Foundation, Vijayawada (A.P), India.
2Dr. V. V. Madhav, Associate Professor, KLEF Koneru Lakshmaiah Education Foundation, Vijayawada (A.P), India.
Manuscript received on 20 August 2019 | Revised Manuscript received on 30 August 2019 | Manuscript Published on 16 September 2019 | PP: 542-544 | Volume-8 Issue-2S6 July 2019 | Retrieval Number: B11040782S619/2019©BEIESP | DOI: 10.35940/ijrte.B1104.0782S619
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Abstract: The present study has been emphasized on the investor’s attitude towards mutual fund investments in Andhra Pradesh. The study has categorized the investors in small and large based on the investment criteria. The primary data has been collected and examined with the help of statistical tool of discriminant analysis. The study result stated that the past performance, liquidity and brand equity are the key factors which are playing the vital role in selection of mutual fund schemes for the investments. The investors’ expectations have been analyses and the result reveals that the stable portfolio with returns performance. This paper is useful to the stake holders of mutual fund industry such as asset management companies, investors, regulators and fund managers.
Keywords: Asset Management Company, Attitude, Expectations, Investors, Mutual Funds and Past.
Scope of the Article: Perception and Semantic Interpretation