Environmental-Friendly Food Products’ Packaging: Women’s Purchasing Preferences
Norfaryanti K.1, Sheriza M. R.2, Zaiton S.3
1Norfaryanti Kamaruddin, Laboratory of Sustainable Bioresource Management, Institute of Tropical Forestry and Forest Products INTROP, Universiti Putra Malaysia, Serdang, Malaysia.
2Sheriza Mohd Razali, Laboratory of Sustainable Bioresource Management, Institute of Tropical Forestry and Forest Products INTROP, Universiti Putra Malaysia, Serdang, Malaysia.
3Zaiton Samdin, Department of Economics, Faculty of Economics and Management, and Institute of Tropical Forestry and Forest Products INTROP, Universiti Putra Malaysia, Serdang, Malaysia.
Manuscript received on 05 July 2019 | Revised Manuscript received on 15 August 2019 | Manuscript Published on 27 August 2019 | PP: 515-519 | Volume-8 Issue-2S4 July 2019 | Retrieval Number: B11010782S419/2019©BEIESP | DOI: 10.35940/ijrte.B1101.0782S419
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Plastic pollution is a recent global issue. Its utilisation has increased tremendously in all aspects of life. Marine wildlife is a major threat group. As a result of these environmental degradation caused by plastics, there are various effort to manage it sustainably. This includes innovation in plastic-based product packaging. There are increasing interests in the field of ethical/responsible consumption as many campaigns are driving the environmentally-friendly consumerism. This paper is focusing on explaining women’s purchasing preference in the environmental-friendly product packaging. Cross-sectional data were collected through a web-based survey. The research population consisted of women consumers who are working in Klang Valley, Malaysia. A three-part questionnaire was used as an instrument; demographic profiles, purchasing patterns and purchasing preference. Only 3.5% of respondents preferred to buy grocery items made from environmental-friendly packaging materials. This result complicates the food packaging waste pollution problems, as 70% of the purchasing of the grocery items is made on a weekly basis which will intensify the non-biodegradable plastic pollution problems.
Keywords: Environmental-Friendly Product Packaging, Consumer Behaviour, Plastic Pollution, Purchasing Preference.
Scope of the Article: Environmental Engineering