Technology Adoption by Farmers for the Sustainability of Agriculture Sector
P. Uma Rani1, Padmalosani2

1Dr. P. Uma Rani, Professor & Head, DoMS Saveetha Engineering College, Chennai (Tamil Nadu), India.
2Ms. Padmalosani, Faculty, Accounting & Finance Business Studies, Ibra College of Technology, Ibra, Al-Sharqiyah Region, Sultanate of Oman.
Manuscript received on 22 August 2019 | Revised Manuscript received on 11 September 2019 | Manuscript Published on 17 September 2019 | PP: 1517-1521 | Volume-8 Issue-2S8 August 2019 | Retrieval Number: B10940882S819/2019©BEIESP | DOI: 10.35940/ijrte.B1094.0882S819
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Abstract: Agriculturalists are the principal managers who can shape the surface of the Earth in the coming years. In India government has been implementing new schemes for ensuring the sustainability of agriculture so as to meet the demands of improving yields and for the sustainability of agriculture sector. Indian Government has taken lot of initiatives to transform agriculture sector though e marketing of agriculture produce. 58 per cent of population depend upon agriculture for their livelihood. Agriculture sector is a highly dangerous sector that is facing ups and downs during the crop production stage. Agriculturists suffer from marketing their produce. The farmer’s income is not stable due to the fall in their crop yield and the selling price of their produce. Government is concerned with helping farmers to increase their yield and have framed policies to form a competitive market structure which will indirectly help to enhance the marketing efficiency of farmers. Our government has taken initiative to combine the market to improve the marketing efficiency of agriculturist.
Keywords: Agriculture Sector, Agriculture Marketing, Integrated Market.
Scope of the Article: Social Networks