E-Commerce Pricing Opportunities: and How to Exploit Them
S. Balamurugan1, M. Selva Lakshmi2
1S. Balamurugan, Academic Counsellor, Indira Gandhi National Open University, and Business Administration, Research Scholar, Madurai Kamaraj University, Madurai (Tamil Nadu), India.
2Dr. M. Selva Lakshmi, Professor, Thiagarajar School of Management, Madurai (Tamil Nadu), India.
Manuscript received on 19 September 2019 | Revised Manuscript received on 06 October 2019 | Manuscript Published on 11 October 2019 | PP: 486-488 | Volume-8 Issue-2S10 September 2019 | Retrieval Number: B10840982S1019/2019©BEIESP | DOI: 10.35940/ijrte.B1084.0982S1019
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: In today’s competitive era of E-commerce, companies are struggling to provide a satisfactory price level to meet customer’s demands. One of the most important metric to meet customer’s expectations is the price which will ultimately clinch the deal. The present study is to discuss about the different price strategies and its impact on e-marketing. By understanding these pricing strategies, more efficient marketing strategies will be available, that will drive internet and e-commerce. A detailed analysis is done on the pricing strategies and its difference for effective implementation in e-commerce. The e-retailers should try to offer discounts and to reduce customers search cost for more business than brick and mortar store.
Keywords: E-commerce, Pricing Strategy, Smart Pricing, Cost.
Scope of the Article: e-governance, e-Commerce, e-business, e-Learning