Strategy for the Production of Smartphone Reward Applications Applying the Technology Acceptance Model
Seung-Yeob Yu, Department of Advertising and Public Relations, Namseoul University, Cheonan, Republic Korea.
Manuscript received on 19 August 2019 | Revised Manuscript received on 29 August 2019 | Manuscript Published on 16 September 2019 | PP: 394-399 | Volume-8 Issue-2S6 July 2019 | Retrieval Number: B10740782S619/2019©BEIESP | DOI: 10.35940/ijrte.B1074.0782S619
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This study was conducted to propose a smartphone reward application production strategy. The covariance structure analysis was used for the hypothesis test of this study. The results of the hypothesis testing are as follows. First, the financial benefits and psychological satisfaction benefits of smartphone reward applications have a statistically significant influence on perceived ease-of-use. In contrast, information acquisition benefits had a significantly negative impact on perceived ease-of-use. Second, psychological satisfaction and extra time utilization benefit of smartphone reward application exert a significant effect on perceived usefulness. Third, the perceived ease-of-use of smartphone reward applications has a significant effect on perceived usefulness. Fourth, perceived usefulness of smartphone reward application has a significant effect on persistent intention to use. With the results of this study, we propose useful guidelines for making smartphone reward applications.
Keywords: Smartphone, Smartphone Application Benefit Factor, Technology Acceptance Model.
Scope of the Article: Production