Disruption in Indian Cellular Telecom Market: Critical Success Factors
Abdhesh Kumar Singh1, Pramod Pathak2, Saumya Singh3

1Abdhesh Kumar Singh, Research Scholar, IIT (ISM), Dhanbad (Jharkhand), India.
2Prof. Dr. Pramod Pathak, IIT (ISM), Dhanbad (Jharkhand), India.
3Prof. Dr Saumya Singh, IIT (ISM), Dhanbad (Jharkhand), India.
Manuscript received on 19 September 2019 | Revised Manuscript received on 06 October 2019 | Manuscript Published on 11 October 2019 | PP: 421-426 | Volume-8 Issue-2S10 September 2019 | Retrieval Number: B10700982S1019/2019©BEIESP | DOI: 10.35940/ijrte.B1070.0982S1019
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: Cellular telephony is today acting as fulcrum in driving the socio-economicdevelopment of a country. The objective of this paper is to delve deeper into the Indian telecom market’s opportunities and challenges in the fast changing technology and cost ecosystemandspecifically factoring in the critical success factors of an aggressive new telecom operator – Reliance Jio. This also encapsulates what government has been doing to take the telecom forward to meet its visions. This encompasses the data inputs from online secondary sources along with voice of customers with the help of primary data (data collected during Dec 2018-Feb 2019) basis a questionnaire based field survey and interview of industry experts.
Keywords: Telecom Marketing, Rural Telecom, Disruption, Competition, Jio, India.
Scope of the Article: Marketing and Social Sciences