An Examination on E-Service Quality in Online Shopping
K. Krishna Kumar1, P. Ranjitha2

1Dr. K. Krishna Kumar, Associate Professor, Department of Commerce, Periyar University, Salem (Tamil Nadu), India.
2P. Ranjitha, Ph.D Research Scholar, RGNF Fellow.
Manuscript received on 19 September 2019 | Revised Manuscript received on 06 October 2019 | Manuscript Published on 11 October 2019 | PP: 401-413 | Volume-8 Issue-2S10 September 2019 | Retrieval Number: B10680982S1019/2019©BEIESP | DOI: 10.35940/ijrte.B1068.0982S1019
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Abstract: Online shopping is the use of internet as means of communication with consumers, the field of e-commerce, e-service quality in online shopping has experienced a rapid growth in the recent years. The empirical study is attempted to focus on the e-service quality of online shopping in Salem city consumers. The major objectives of the research were to know the perception of online buyers about online service quality, to know the factors influencing and identify the problems of online shopping of e-service quality; with the help of structured questionnaire for primary data with sample size of 100 respondents. The statistical tools used for this research study were the following: Percentage Analysis, One-sample t-test, Ranking Analysis and Chi-square test.
Keywords: Website Design, Service Ability, Privacy, Trust, Perceived Value.
Scope of the Article: e-governance, e-Commerce, e-business, e-Learning