A Preliminary Research on Consumer Acceptance in Nanofood towards Purchase Intention: A Pilot Research
Mohamad Aidil Hasim1, Juhaini Jabar2, Murzidah Ahmad Murad3
1Mohamad Aidil Hasim, Faculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia Melaka (UTeM), Melaka, Malaysia.
2Juhaini Jabar, Faculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia Melaka (UTeM), Melaka, Malaysia.
3Murzidah Ahmad Murad, Faculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia Melaka (UTeM), Melaka, Malaysia.
Manuscript received on 18 July 2019 | Revised Manuscript received on 03 August 2019 | Manuscript Published on 10 August 2019 | PP: 352-356 | Volume-8 Issue-2S3 July 2019 | Retrieval Number: B10600782S319/2019©BEIESP | DOI: 10.35940/ijrte.B1060.0782S319
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Nanofood is one of food technologies, which can enhance food safety, food taste, shelf life and packaging. The main goal of the study is to recognize the influencing factors impacting consumer acceptance in nanofood towards purchase intention. The study is based upon survey approach to collect the primary data from 65 respondents as preliminary pilot test. This research was fully conducted in quantitative study and implementation of research was conducted in Johor, Malaysia. P3 Sweetener is an example product of the study. The model elicits four influencing factors which are knowledge, trust, perceived benefit and psychological. The findings based upon descriptive analysis and reliability test indicated that knowledge, trust, perceived benefit and psychological are significance in reliability test, [Cronbach’s Alpha Coefficient (α) are greater than 0.70]. However, this is the preliminary stage of this research. The study has provided a data based on pilot study. Therefore, it should be considered for further research and addressing the upcoming studies.
Keywords: Consumer Acceptance, Nanofood, Pilot Test, Reliability Test.
Scope of the Article: Social Sciences