The Double Mediating Effect of Start-Up Motive and Start-Up Spirit between Start-Up Opportunity Awareness and Expected Outcome af a Start-Up
Chang-Seek Lee1, Mi-Hyang Choi2
1Chang Seek Lee, Department of Health, Counseling and Welfare, Hanseo University, Republic of Korea.
2Mi-Hyang Choi, Department of Lifelong Education, Hanseo University, Seosan, Korea.
Manuscript received on 18 August 2019 | Revised Manuscript received on 28 August 2019 | Manuscript Published on 16 September 2019 | PP: 280-284 | Volume-8 Issue-2S6 July 2019 | Retrieval Number: B10530782S619/2019©BEIESP | DOI: 10.35940/ijrte.B1053.0782S619
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The purpose of this study was to investigate the double mediating effect of start-up motive and start-up spirit between start-up opportunity awareness and expected outcome of a start-up. The subjects of this study were 251 employees living in Seoul, Daejeon, Chungnam, and Chungbuk in Korea. The collected data were analyzed using SPSS PC+ and PROCESS macro. Correlation analysis, reliability analysis, descriptive statistics, and mediation effect analysis were applied for data analysis. First, start-up opportunity awareness was positively correlated with start-up motive, start-up spirit, and the expected outcome of a start-up. Second, the start-up motive mediated the relationship between start-up opportunity awareness and the expected outcome of a start-up. Third, the start-up spirit mediated the relationship between start-up opportunity awareness and the expected outcome of a start-up. Fourth, start-up motive and start-up spirit both mediated the relationship between start-up opportunity awareness and the expected outcome of a start-up. Finally, based on the results of this study, the ways to overcome the low level of start-up spirit and the early closing rate of start-up were discussed.
Keywords: Start-Up Opportunity Awareness, Start-Up Motive, Start-Up Spirit, Expected Outcome of A Start-Up, Double Mediating Effect.
Scope of the Article: Context Awareness and Personalization